Prescription Before Diagnosis is malpractice.

You walk into the Doctor office not feeling well. The nurse walks you into the cold patient room. You sit down on the uncomfortable paper covered table, while waiting for the Doctor to walk in you are reading the posters on the wall. After a few minutes, the Doctor opens the door, stands in the doorway to the patient room. She looks at you sitting awkwardly on the paper covered table smiles & says,

"Hi I am Dr Smith, I have the following awards over my succsefful career of X years, and I have X number of 5-star reviews, I am the best. I can tell by looking at you, take this antibiotic 2x per day for the next week. Don't worry, you will love it, this is the PERFECT solution you need today."

The Doctor hands you a piece of paper says sign here, and walks out.

Prescription Before Diagnosis is malpractice.

Does this actually happen? YES! Each and every day in customer service businesses and with sales people selling a product or service. What is the solution? CURIOSITY.

Sit for a moment, ask yourself this:

• How often do you give quick guidance as a customer service provider or sales person, before asking the questions to TRULY understand what your customer is aiming to achieve?
• When was the last time your advice monster snuck out, and because you are "experienced", you assume what THEY NEED? I know, I know, I have heard it a 1,000 times for "experts"... 'But Renee, I KNOW what they need, I have done this before.'
• Could it be possible a few more questions, and a dose of curiosity, could be helpful in your business?

How often does this happen to you AS a CUSTOMER? How often are you noticing how it makes you feel?