Renee Funk - Exactly What to Say certified guide
Certified · Phil M. Jones

Exactly What to Say.

The world's best-selling communication methodology, founded by Phil M. Jones, delivered by Licensed Guide Renee Funk who has invested 2 decades building successful relationship-driven business.

Testimonial

Phil M. Jones.

Renee Funk with Phil M. Jones, author of Exactly What to Say
Certified Exactly What to Say trainer

"Renee is a woman of huge stature in terms of everything she has achieved in the industry, and someone equally as huge in empathy, understanding, courage and motivation."

Phil M. Jones - Author, Exactly What to Say

Sales Pro's Simple Swaps.

Short clips from the EWTS series

Programs

Bring it to your team.

Flagship

6 weeks · cohort

01

Exactly What to Say - Team Edition

The certified curriculum built around Phil M. Jones' best-selling framework, delivered for your sales floor or producer team.

  • Weekly live sessions + practice between
  • Role-play labs with real client scripts
  • Manager toolkit & reinforcement library
  • Pre/post measurement on conversion language
Bring this to your team →

Leadership

Half-day or 2-day intensive

02

Conversational Leadership Lab

For executive teams navigating high-stakes conversations: restructures, board updates, customer escalations, and culture moments.

  • Frameworks for difficult conversations
  • Listening as a leadership skill
  • Repeatable rituals that scale trust
  • Personal communication audits
Bring this to your team →

Sales

4 weeks

03

Relationship Equity Sprint

An operations-first sprint to install the relationship systems that turn past clients into a renewable referral pipeline.

  • Map your trust touchpoints
  • Build a referral-worthy follow-up system
  • Pre-write the language for hard moments
  • Measure relationship equity, not just leads
Bring this to your team →

Custom Edition Book

Exactly What to Say Custom Book

As a licensed Guide & Trainer within the EWTS community, Phil M. Jones invited Renee to write the preface for this customized edition of the book.

Inside page signed With love, Renee Funk
Front cover of the Exactly What to Say custom edition book
Foreword page of the Exactly What to Say custom edition book
Back cover of the Exactly What to Say custom edition book with Renee Funk bio

The guides

Good things come to those who know Exactly What to Say.

Keynote · Workshop

01

Being Better Than Your Fee Starts Here

The 6 Questions Turning 1st Calls into Clients

The first call is where most sales pros have untapped opportunity, and where the most is lost. Not because agents do not care, but because the wrong questions are asked at the wrong time.

  • 6 questions that position pros differently on the first call
  • How to lead the first call with clarity and save time
  • How to stop the sea of sameness & create a market of one
  • The #1 question most agents ask incorrectly

Leadership

02

Exactly How to Hire More Effectively

Critical questions for leaders building or growing a team

Making your 1st hire or your 50th? Improve retention, protect team culture, and elevate team success with the language that vets fit before fees.

  • Sales pros starting a team for the 1st time
  • Entrepreneurs making their 1st hire
  • Leaders seeking a reset on hiring process
  • Organizations seeking to improve retention

Sales

03

The 5-Step Reset for Sales Pros

Stop the grind, work more efficiently

Gain clarity on who you are serving. Renee shares the critical questions and Simple Swaps to earn more business and work more efficiently.

  • The simple 5-step reset action items
  • Renee's Sales Pro's Simple Swaps
  • Improve activity level AND conversion rates
  • Increase sales, repeat business & referrals

Certification

04

Certification Workshops

Earn your Exactly What to Say® Certification

A 2-day deep dive into the guided program and the EWTS methodology. Hire Renee for a private certification for your leadership or corporate teams.

  • Communication strategies for leadership & sales pros
  • Collaborate with elite professionals
  • Workbooks and materials to deepen the experience
  • Certificate & designation for social media

"When you ignite the spark to your dreams, you find the fuel for your soul."

- Renee Funk

For your team

Exactly What to Say® Roleplay Cards.

A fun, educational way to hone communication skills. Real objections, real responses. Role-play your way through the obstacles that show up every day.

Send Me the Roleplay Cards →